John Nash

The Great Divide in Digital Transformation: Personalized CX

In February, Redpoint Global partnered with Dynata to survey more than 1,000 U.S. consumers about their experiences with healthcare organizations which, to no one’s great surprise, were not entirely positive. More than half of consumers surveyed, for example, said that they would rather wait...

How to manage a healthcare consumer’s experience: Q&A with Craig Thomas, CEO and Co-Founder...

Healthcare consumerism is a movement that recognizes the healthcare consumer as empowered to become more involved in their healthcare decisions. It defines and prioritizes an overall healthcare journey as more than the sum of its parts, meaning an individual’s interactions with a health insurance...

Healthcare Innovations: How to Drive Revenue and Reduce Care Gaps While Improving Health Outcomes

The healthcare industry has been upended by the COVID-19 pandemic. While it wasn’t a foreseen or necessarily welcomed change, it has served as a reminder that digital transformation is at the core of improving outcomes for consumers. Whether in telemedicine, IoT medical devices, mobile...

Marketing in 2020 and Beyond: How to Close the CX Gap

The start of a new year (and a new decade) is a natural time to reflect on what happened the year before and plan for what’s to come moving forward. As marketers, we should ask ourselves how we can narrow the gap between customer...

How Personalization Improves the Healthcare Experience

With the incredible amount of changes in the healthcare system, the search continues for the best ways to improve outcomes while reducing costs. One of the keys is for healthcare payers and providers to rethink how they engage with consumers, in ways...

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