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Jacob Meltzer

Jacob Meltzer
Jacob is the director of customer marketing at Zendesk. He has over 10 years of B2B, SaaS, B2C, and ecommerce experience at high-growth companies in the San Francisco Bay Area, including Zendesk, Symantec, Pagerduty, and Google. Jacob’s background is rooted in building in-house lead generation and customer marketing teams, scaling localized global campaigns, and he helped Zendesk achieve IPO.

Videos and Retention: Why Engaging Content is Not Just for B2C Anymore

Business-to-business companies make the same mistake over and over: they think of their customer base as fellow businesses, not as regular people who have...

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