Dr. Johnny D. Magwood
Dr. Johnny D. Magwood
Northeast Utilities Service Company
V.P. Customer Experience & Chief Customer Officer; Northeast Utilities Service Company. J. D. Power Smart Grid Advisory Council; Chairman- Housing Authority Baltimore City; Next Generation Utilities Advisory Board; Utility Knowledge Customer Service Council; CS Advisory Council; Magistrate Judge Seletion Committee. Marketing Executive Council; Mechanical Engineer - The Johns Hopkins University; MBA - Loyola University of Maryland; DBA - University of Phoenix; Doctoral dissertation; Mergers and Acquisition: The Role of Corporate Executives' Relationships with Stakeholders
Delivering a Green Experience
Kermit the Frog (a.k.a., Jim Henson) sang an insightful song in The Muppet Movie—"It's Not Easy Being Green." It could just as easily...
Price and Quality Seeking Consumers also Change Their Buying Habits
The segment of consumer's whose perception suggest that product price is congruent with product quality tends to generally supports marketers and producers desire to...
A Fix for Skeptical Consumers
Consumers with positive outlooks often give minimal attention or consideration to negative product information (such as product risks). Thus, the goal of product promoters...
Marketing Mayhem
Market segmentation has long been a well researched marketing construct; and is applicable in most fields of business. As such, marketers articulate the essence...
The Pain of Decision Making
Have you ever witnessed your boss pondering the consequences over a decision that appeared simplistic in nature. Better still, have you ever become disappointed...
Food For Thought
Global Food Markets The globalization of the food industry has revolutionized the processing and distribution of food products in a manner that distinctly separates food...
Gaining Through MNC Human Interactive Strategies
Multinational companies must allow their leaders and employees to pursue and obtain international assignments and associated experiences. Global mobility generates a global mindset. Establishing...
Is strategic vision a consistent thread in great leaders?
The question is much more complex and less superficial than it appears. Before answering the question; I offer two scenarios. First, conditions, situations, and...
Your Customer Experience is Your Business Card
Business cards are like a corporate signature. Some have the flamboyance of John Hancock. Some are cute, like they were designed by...