Jamie Kightley
Jamie Kightley
Jamie Kightley is Head of Client Services at IBA International, a B2B PR agency serving global technology clients. Jamie has over 5 years experience in the PR industry and is responsible for designing, planning and implementing social media and public relations strategy for the company’s business-to-business clients, spanning North America, Europe, the Middle East and Asia-Pacific.
The true measure of PR success goes beyond the numbers – top three metrics to track
Measuring the success of an effective PR campaign is not just essential for marketing managers, but seriously valuable for other departments within an...
B2B organizations are 2021 ready – but agencies need to be more reactive to support for their ambitious marketing...
Recent primary research has shown B2B organizations plan to move their brand activities into new industries and geographies during 2021, but a big...
B2B lead generation campaigns: Don’t succumb to the lure of those faceless figures in the numbers game
Source: Pexels The potential for B2B PR organizations to generate leads has become exponential in recent years as technology has enabled marketing to adopt increasingly...
Has COVID triggered a shift away from traditional PR agency retainer fees? How to meet international PR objectives without...
With countries across the globe gradually lifting lockdown restrictions, businesses are bracing themselves for what the new norm might look like. What is almost...
How your pattern of comms activity can signal field leadership in a crisis – or weakness!
The global pandemic has been a stress-test for many businesses and their communications departments. While many organizations have chosen to bring external marketing communications...
Business Continuity in B2B Marketing and PR: Are You Up to the Coronavirus Stress Test?
The current business environment calls for scaling, not slashing, marketing and PR efforts. Aggressive new product developments and marketing campaigns planned for Q2 have...