Jamie Kightley
The true measure of PR success goes beyond the numbers – top three metrics...
Measuring the success of an effective PR campaign is not just essential for marketing managers, but seriously valuable for other departments within an organization too – sales teams can proactively adjust strategies and even the C-Suite can use the data to inform...
B2B organizations are 2021 ready – but agencies need to be more reactive to...
Recent primary research has shown B2B organizations plan to move their brand activities into new industries and geographies during 2021, but a big question remains – are their marketing and PR agencies meeting those plans? In this article, Jamie Kightley, Head of Client...
B2B lead generation campaigns: Don’t succumb to the lure of those faceless figures in...
Source: Pexels The potential for B2B PR organizations to generate leads has become exponential in recent years as technology has enabled marketing to adopt increasingly digital formats. With pressure for budget cuts mounting, these digital developments have resulted in corporate-level executives needing to be reassured...
Has COVID triggered a shift away from traditional PR agency retainer fees? How to...
With countries across the globe gradually lifting lockdown restrictions, businesses are bracing themselves for what the new norm might look like. What is almost for certain is that budgets are unlikely to bounce back anytime soon, and departments will have no choice but to...
How your pattern of comms activity can signal field leadership in a crisis –...
The global pandemic has been a stress-test for many businesses and their communications departments. While many organizations have chosen to bring external marketing communications to a complete standstill and shelve all upcoming campaigns, others are bravely weathering the storm, making consistent external communications a...
Business Continuity in B2B Marketing and PR: Are You Up to the Coronavirus Stress...
The current business environment calls for scaling, not slashing, marketing and PR efforts. Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours...