Jamie Kightley

Measuring the success of an effective PR campaign is not just essential for marketing managers, but seriously valuable for other departments within an organization too – sales teams can proactively adjust strategies and even the C-Suite can use the data to inform...

Recent primary research has shown B2B organizations plan to move their brand activities into new industries and geographies during 2021, but a big question remains – are their marketing and PR agencies meeting those plans? In this article, Jamie Kightley, Head of Client...

Source: Pexels The potential for B2B PR organizations to generate leads has become exponential in recent years as technology has enabled marketing to adopt increasingly digital formats. With pressure for budget cuts mounting, these digital developments have resulted in corporate-level executives needing to be reassured...

With countries across the globe gradually lifting lockdown restrictions, businesses are bracing themselves for what the new norm might look like. What is almost for certain is that budgets are unlikely to bounce back anytime soon, and departments will have no choice but to...

The global pandemic has been a stress-test for many businesses and their communications departments. While many organizations have chosen to bring external marketing communications to a complete standstill and shelve all upcoming campaigns, others are bravely weathering the storm, making consistent external communications a...

The current business environment calls for scaling, not slashing, marketing and PR efforts. Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours...