Jamie Kightley

B2B lead generation campaigns: Don’t succumb to the lure of those faceless figures in...

Jamie Kightley -
Source: Pexels The potential for B2B PR organizations to generate leads has become exponential in recent years as technology has enabled marketing to adopt increasingly digital formats. With pressure for budget cuts mounting, these digital developments have resulted in corporate-level executives needing to be reassured...

Has COVID triggered a shift away from traditional PR agency retainer fees? How to...

Jamie Kightley -
With countries across the globe gradually lifting lockdown restrictions, businesses are bracing themselves for what the new norm might look like. What is almost for certain is that budgets are unlikely to bounce back anytime soon, and departments will have no choice but to...

How your pattern of comms activity can signal field leadership in a crisis –...

Jamie Kightley -
The global pandemic has been a stress-test for many businesses and their communications departments. While many organizations have chosen to bring external marketing communications to a complete standstill and shelve all upcoming campaigns, others are bravely weathering the storm, making consistent external communications a...

Business Continuity in B2B Marketing and PR: Are You Up to the Coronavirus Stress...

Jamie Kightley -
The current business environment calls for scaling, not slashing, marketing and PR efforts. Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours...

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How to Sustain Relationships with Customers and Employees During the COVID-19 Crisis

CustomerThink’s Advisors – global thought leaders in customer experience, marketing, sales, customer service, customer success, and employee engagement – share their advice on how to sustain positive relationships with your customers and employees during the COVID-19 crisis.

CX Impact Summit 2020

[10/13/2020] Join thousands of cross-functional leaders and experts at this inaugural event as we explore this unprecedented opportunity for CX leaders to drive impact and steer their organizations to success by elevating the Voice of the Customer.

The Customer Room: The Digital Gathering for Revenue + Customer Teams

[09/21/2020] If 2020 has taught us anything about business, it's that it's time to rethink the way we sell to and manage customers. That's the inspiration behind The Customer Room—this year's must-attend virtual event for every B2B leader or individual contributor managing revenue or customers.

Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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