Jep Castelein
Jep Castelein
Jep Castelein is a long-time marketer, a thought leader in the area of lead management and principal of LeadSloth. He helps mid-size technology companies find untapped revenue in their marketing databases. Jep has developed the 7-step methodology that is guaranteed to uncover new sales opportunities within 3 months or his services are free.
Lead Nurturing for Software Trials
They signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a...
Drip Campaigns: Tips From Marketing Automation Monday
Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings...
Impressive Marketo User Summit
At this week’s Marketo Summit, I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week,...