Jeff White

How Brands’ Pull has been Affected by the Pandemic and What Marketers Can Learn

The COVID-19 pandemic changed consumer habits and behavior drastically, which had a big effect on the pull that businesses such as restaurants, gyms, stores and coffee shops have on their customers. Some brands actually fared better during the pandemic in terms of increasing their...

The Importance of Measuring Consumer Confidence with Location Intelligence

Economic development organizations and investment companies can measure consumer confidence without solely relying on survey data. Location intelligence, built on human mobility patterns, can easily provide organizations with insights into consumer behavior. Consumer behavior and confidence often go hand-in-hand, and are measured by what...

New Posts