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Jeff Zotara

Jeff Zotara
Jeff  Zotara is the Chief Marketing Officer at  arrivia. He has more than two decades of strategic and operational marketing leader experience, focusing on driving growth and marketing technology across brands and providing the best member experience at the intersection of travel and tech.  

Rethinking Engagement: The Transformative Power of Loyalty Programs on Customer Lifetime Value

Customer lifetime value (CLV) is a critical metric for most companies, effectively translating the quality of customer experiences and the strength of customer relationships...

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