Jeff Zotara
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer at arrivia. He has more than two decades of strategic and operational marketing leader experience, focusing on driving growth and marketing technology across brands and providing the best member experience at the intersection of travel and tech.
Bridging the Gap: Unveiling the Hidden Potential in Travel Loyalty Programs
Today’s consumers wield tremendous power when it comes to travel purchases. With just a few taps or clicks, they can sift through a diverse...
Rethinking Engagement: The Transformative Power of Loyalty Programs on Customer Lifetime Value
Customer lifetime value (CLV) is a critical metric for most companies, effectively translating the quality of customer experiences and the strength of customer relationships...