Jeanne Bliss was a CCO for 25 years, and now runs CustomerBliss where she leads customer experience transformation around the world with CCOs and the C-Suite. She is a co-founder of the Customer Experience Professionals Association. Her two best-selling books are Chief Customer Officer and I Love You More Than My Dog. Her newest book is Chief Customer Officer 2.0 - How To Build Your Customer-Driven Growth Engine.
It's a given, at some point your business will suffer a failure that disappoints customers. How your company reacts, explains, removes the pain, and...
The Journal of Consumer Research says in its article, "The Fire of Desire: A Multisited Inquiry in Consumer Passion," that "there is spreading consensus...
One of the most rewarding accountability forums is the customer room, which has four goals: Drive continuous learning about the impact the company has on...
Be·lov·ed: Adjective: greatly loved; dear to the heart. A beloved company is financially prosperous. And we have the financial data to prove this. Do I…
With annual planning just around the corner, here are 10 actions that you and your organization should invest in to exponentially increase customer loyalty...
Companies that are beloved don't take apologizing as admitting defeat. It's part of the journey toward becoming a better company. When done well, an...
Inside the beloved companies, they decide to believe. Trust and belief are cornerstones of their relationships. By deciding to trust customers, beloved companies are freed...
Johnson & Johnson remains the beacon for apologizing well. In a 72-hour period, starting September 29, 1982, seven people died in the Chicago land area...
At Edward Jones, experienced financial advisors give away a portion of their accounts to help their newest colleagues get started. Freshly minted advisors are...
Griffin Hospital wanted to have no secrets between themselves and their patient "customers," so they decided to make medical records available to patients and...