Jacob Morgan
Jacob Morgan
I'm a best-selling author, keynote speaker, and futurist who explores what the future of work is going to look like and how to create great experiences so that employees actually want to show up to work. I've written three best-selling books which are: The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).
Implementing Enterprise 2.0 for the Federal Government Part One: Business Drivers
This is part one in a multi-part series on how the federal government is implementing Enterprise 2.0. This was done through extensive interviews...
Do Companies Need Vendors Like Jive Software?
Jive is perhaps one the most recognizable names in the enterprise collaboration space and many would argue that they are miles ahead of the...
Anyone Can Deploy Social Business Tools Without IT: Is That Good or Bad?
I've been involved in a few interesting discussions around the role of IT lately, specifically where does IT fit within social business? I've...
What Social Business is Really All About
Really, this has anything and everything to do with social business, enterprise 2.0, social media, social CRM, and every other term or category that...
The Most Important Question to Ask Executives on Social Media Investment
I ask this question at every client and prospect meeting and at every conference I speak at. The answer from the audience never...
Measurement and Metrics or People and Relationships?
I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator asked was around dashboards,...
Is Social Taking Malaysia Airlines to New Heights?
I was at the Eye for Travel conference last week when I learned about something really interesting that Malaysia Airlines is doing with Facebook...
Implementing Enterprise 2.0 at Penn State University Part Five: Impact, Future Plans, and Lessons
This is part five (and the final part) in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one...
Implementing Enterprise 2.0 at Penn State University Part Four: Pilot Project or All In?
This is part four in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one covered the business drivers...
Implementing Enterprise 2.0 at Penn State University Part Three: Technology Adoption
This is three in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one covered the business drivers of...
Implementing Enterprise 2.0 at Penn State Part Two: Change Management around Culture
This is two in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Part one covered the business drivers of...
Implementing Enterprise 2.0 at Penn State University Part One: Business Drivers
This is part one in a multi-part series on how Pennsylvania State University is implementing Enterprise 2.0. Prior case studies in this E2.0...
Email as the Problem or Email as the Solution?
Email is getting quite a bad reputation, in fact Atos Origin (a large consulting and outsourcing company) is pledging to be a zero email...
Evolving into a Social Business
I recently presented at the American Marketing Association on “Evolving into a Social Business.” The presentation was more of a high level discussion...
There is No Social Business is there?
I had a great chat with friend and advisor Gil Yehuda on the topic of social business prior to my presentation at the American...
The Many Faces of Enterprise 2.0
A few months ago I put up a post on the many faces of social CRM which basically looked at how various organizations are...
Meet Josh: He’s Your Future Workforce
Meet Josh (my brother), he's 18 years old and lives in Woodland Hills, California. He loves music and is a great singer, trombone...
The ROI of ROI: Does ROI Always Make Sense?
When I go into meetings there's one question I love to ask when it comes down to social customer initiatives. I get the...
Is Caring About Your Customers Enough?
We've all been on the phone frustrated with the customer service rep who we need to dictate all of our information to even though...
Understanding the 3 Types of Communities in Social Business
When you talk about social business you can't help but bring up the C-word. We all know what I'm talking about right? ...