Jacob Morgan

Implementing Enterprise 2.0 at Vistaprint Part One: Business Drivers

This is the first in a series of post on how Vistaprint is implementing Enterprise 2.0 at their organization. I modeled this after the outstanding series of posts that Bill Ives did on Booz Allen. Thanks to Jeff Esposito for making all...

Top Ten People to Follow in the Social CRM Space and Why (pt. 1)

Since I’m speaking at the New Comm Forum (see sidebar) on the topic of Social CRM (SCRM), I thought it would make sense to put together a list of SCRM folks that I have been learning quite a lot from. These aren’t necessarily...

According to Gartner Social CRM is Going to be Big

I read an interesting article on information age a few days ago which references some new Gartner predictions around Social CRM. According to the article: “Over 80% of growth in enterprise use of social networking tools will be driven by customer engagement projects, analyst...

Do We Take Social Media and Connectivity for Granted?

The U.S. Department of State sponsors something called the International Visitor Leadership Program which is a program in which young leaders from various parts of the world meet with leaders in the U.S. on a particular topic. I was among one of the...

Calling All Companies Implementing Enterprise 2.0!

I’m going to be starting a series of in-depth case studies around companies that are involved with Enterprise 2.0 initiatives. Note this it not for vendors or consultants but for actual companies that are looking to implement Enterprise 2.0 internally (i.e. the Dells,...

Is There a Market for Enterprise 2.0?

I was on the phone with someone the other day (whose name I won’t mention) who has been in the E2.0 space for quite a while and is someone that I trust. We where chatting a bit about E2.0 and the marketplace. ...

Key Takeaways from the San Francisco Writer’s Conference

This weekend I had the opportunity to present two sessions at the San Francisco Writer’s Conference; both sessions were focused around how authors can use social media to their advantage. Out of the 400 people in attendance I think I saw two people...

Enterprise 2.0 and Social Media: Improving Your Processes vs. Changing Them

If I told you I could change and revolutionize the way your company collaborates internally and builds relationships with its customers via new tools and technologies, would you be interested? What if I told you that I could improve the way your company collaborates internally...

How Comcast Approaches Social CRM

Since I’m speaking on the topic of Social CRM at the New Comm Forum in April, I decided to reach out to a few folks to get their ideas and impressions on what’s going on in the space. One of the people...

Forrester to Analysts that Have Their Own Blogs: Umm, No

According to Sage Circle, Forrester is telling all of their analysts that have their own personally branded research blogs that they must either take them down or re-direct them to the Forrester site. Apparently Forrester feels like they can provide more value to their...

The Social CRM and Enterprise 2.0 Experience Continuum

I’m a big fan of the work that Esteban Kolsky has been doing with Social CRM and he recently stated that he is going to be branching over towards the Enterprise 2.0 space. Social CRM and Enterprise 2.0 efforts need to work in...

Why Dunbar’s Number is Irrelevant

For those of you not familiar with Dunbar’s number it basically says that the most amount of people that you can maintain stable social relationships with is 150. According to wikipedia: “Dunbar’s number is a theoretical cognitive limit to the number of people with...

Don’t Forget About the Enterprise

Yesterday I had the pleasure of writing another post for Marketing Profs which I hope will get more people to think about social media and collaboration WITHIN the enterprise. Here’s an excerpt from the article: “Oftentimes when we refer to social media we refer...

Lessons Learned from Cubetree; an Enterprise Social Software Company

I had the opportunity to speak with the CEO of Cubetree last night and one of the things we talked about were some of the lessons Cubetree has learned over the past 2 years of being in business. I first became acquainted with...

Social Network Analysis for Improved Collaboration

I was reading Mike Gotta’s blog today and came across his post on a new prototype tool that SAP has been implementing internally for SNA (social network analysis). For those of you unfamiliar with SNA it's not a new concept. In fact, it has...

Is Collaborating, Listening, or Engaging Always a Good Thing?

Before reading on ask yourself this questions, is collaborating, engaging, or listening always a good thing? Collaboration can take many forms either within a company or between a company and it’s customers and prospects. However, as Morten Hansen says in his book Collaboration, there...

Forming, Storming, Norming, Performing, Adjourning and Transforming

That’s quite a mouthful I know. This concept was recently introduced to me by Gil Yehuda via email and was originally developed by Bruce Tuckman (in the 1960’s) who believed that these were all necessary phases for teams to go through in order...

A Collection of 50+ Enterprise 2.0 Case Studies and Examples

I’ve been chatting with a few folks about E2.0 case studies and found that there are some good sources of information out there but they appear to be spread out all over the place. I spent some time aggregating sources or individual E2.0...

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