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Imran Hirani

Imran Hirani
Imran Hirani is Vice President, Media Analytics Consultant at Nielsen. He has 20 years of experience in market research across a range of disciplines and geographies, having led research in over 15 countries, spanning 4 continents. In his current role, Imran leads a team of consultants that help agencies and advertisers improve Online and Offline media efficiency and effectiveness through insights on targeting and evaluation of media impact. Previously Imran has held expert roles in a broad array of marketing topics including innovation, product assortment, pricing, and marketing ROI.

A Balanced Marketing Approach is Key for Brand Longevity

Conversion-oriented marketing has its obvious draws. Near-term sales translate to immediate ROI—something marketers are facing increasing pressure to secure amid the ever-shortening CMO tenures...

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