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Marina Hop

Marina Hop
Marina Hop and Jacqui Bullock are the founders of Segmetrics Consulting. Hop has wide-ranging experience in business and ICT. Bullock has extensive experience in marketing, service delivery and market research. Segmetrics offers a wide range of market research, design, implementation and validation of customer segmentations, as well as customer service benchmarking.

Why Is Customer Service Still Failing To Benefit From CRM Investment?

While companies continue to invest in CRM enhancements, the technology is still under-delivering in the call center. Customer service staffers are still grappling with...

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