Girish P B
Girish P B
TCS
Girish is a Consultant with expertise in Retail Banking(Cards & Loans) and has extensively worked in the areas of People Management, Operational Management , Contact Centre Management-Voice & Non-Voice, Client Servicing and Relationship Management.
How Customer-Centricity Helps Create Great Brands
World over companies are struggling to retain their top line and also satisfy their shareholders. There is tremendous pressure on...
Innovation: An Effective Strategy for Banks to Grow
Innovation is fundamental to the success of any financial institution in an age where banks have to adhere to stricter regulatory requirements from central...
Customer Experience Management and Role of Employees
Customer Experience Management (CEM) is the most happening buzz across different industries. It is the need of the hour across some of the sectors...
Why Do Customers Defect and What Can We Do About It?
Customers are difficult to maintain and it costs a lot to acquire new customers than to retain an old one. Hence it becomes even...
Strategies for Profitable Customer Acquisition in Banks
Customer acquisition has been one of the major challenges facing banks of late. Banks have very few profitable customers to source and many banks...
How to Increase Banking Customer Profitability: Segmentation and Timing of Products and Services
It is well understood that Customers are a very prized property and having a profitable customer is the most sought after by every Bank....
Card industry top line/bottom line pressures to hit customer offerings
The past 2 years have seen Banks being closed, merged, and funded by the US government to keep them afloat. The loan portfolio grew...
Customer Loyalty in Banks – Adopting the right strategies to satisfy and retain customers
Customer Loyalty/Excellence has been a buzzword for a long time now with Banks. In the current tough economic environment, this has become even more...
Predictive Analytics: How Banks Use Customer Data to See the Future
In today's highly competitive marketplace satisfying customers has never been more challenging. They are extremely demanding and insist on being treated as an individual...
Cross Selling at Banks: Adopting the Right Strategy for a Healthy Bottom Line
Cross-selling is a concept all banks seem to be harping on, but is it worth all the hoopla? Selling new products to existing customers has...