Gil Ben-Dov

Customers Are Expecting You to Know Them Better

Customers and prospects are demanding more relevancy and personalization with their campaigns. If they don't recognize messaging or offers that are pertinent to their job function, your marketing goes directly to their trash bin. Email response rates have been on the decline, according to...

Are Too Many Leads Hurting Your Business?

By Gil Ben-Dov, Market2Lead Will having too many leads hurt your business? At first glance, this may seem to be a ridiculous question, but having too many leads can waste company resources and also hold back a company's growth. How is it possible for a...

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