Ellen Brezniak
As Chief Customer Officer at Act!, Ellen focuses on building, growing, and nurturing relationships with the brand’s customers. With 30+ years of experience in technology, she is responsible for establishing a high-caliber customer experience across the customer journey and exceeding customers’ expectations by driving CX optimization efforts across Act!’s portfolio of products. Prior to Act!, Ellen held roles including SVP of Customer Success at Intralinks and SVP of Customer Success and Operations at Constant Contact, where customer retention and engagement skyrocketed under her leadership.
Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges. Unsteady markets, rising inflation and a looming...
2023 is in full swing and, as with every year, the goal for small and medium-sized businesses (SMBs) is to improve over the year...
Since 2020, a work-from-home wave has washed across the country. Professionals who spent years commuting to an office and driving to in-person meetings every...
It’s tempting to think that a Big Data strategy is just for big businesses. However, the reality is data can provide significant value to...
No matter their size, or the cause they serve, nonprofits today face a common set of challenges. Professionals running these organizations have to manage...
Real estate is a profession that seems to never go out of fashion. A recent study estimates that 87% of home buyers used a...
Every small business owner knows the dread of launching a “full-scale marketing program” (whatever that is). The design and production and launch… on top...
Loyal repeat customers are the lifeblood of a successful small business - research shows that the probability of selling to an existing customer...
When it comes to customers, every businessperson has their favorite. We’re talking about the loyal few - who come back time after time...
Strong customer relationships are the cornerstone of small business success. At some point though, businesses are bound to encounter a customer (or two!)...
Logistics, like function and price point, might be top of mind for customers looking to make a purchase, but what about the emotional motivators...