Ellen Brezniak
Ellen Brezniak
As Chief Customer Officer at Act!, Ellen focuses on building, growing, and nurturing relationships with the brand’s customers. With 30+ years of experience in technology, she is responsible for establishing a high-caliber customer experience across the customer journey and exceeding customers’ expectations by driving CX optimization efforts across Act!’s portfolio of products. Prior to Act!, Ellen held roles including SVP of Customer Success at Intralinks and SVP of Customer Success and Operations at Constant Contact, where customer retention and engagement skyrocketed under her leadership.
How CRM & Marketing Automation can help SMBs meet their growth goals in 2023
Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges. Unsteady markets, rising inflation and a looming...
How Integrating Your Accounting Software with CRM Will Keep You Organized & Optimized in 2023
2023 is in full swing and, as with every year, the goal for small and medium-sized businesses (SMBs) is to improve over the year...
The ways cloud-based CRM can help small businesses in our work-from-home world
Since 2020, a work-from-home wave has washed across the country. Professionals who spent years commuting to an office and driving to in-person meetings every...
5 ways doing data right can help small professional services businesses boost their bottom line
It’s tempting to think that a Big Data strategy is just for big businesses. However, the reality is data can provide significant value to...
When Giving Isn’t Guaranteed – How Nonprofits Can Manage Relationships with CRM
No matter their size, or the cause they serve, nonprofits today face a common set of challenges. Professionals running these organizations have to manage...
How Real Estate CRM Can Make an Agent’s Life Easier
Real estate is a profession that seems to never go out of fashion. A recent study estimates that 87% of home buyers used a...
Use Automation to Unleash Your Inner Marketer
Every small business owner knows the dread of launching a “full-scale marketing program” (whatever that is). The design and production and launch… on top...
Surefire Ways to Foster Customer Loyalty
Loyal repeat customers are the lifeblood of a successful small business - research shows that the probability of selling to an existing customer...
Building deeper relationships with valuable customers
When it comes to customers, every businessperson has their favorite. We’re talking about the loyal few - who come back time after time...
The Art of Breaking Up with Bad Customers
Strong customer relationships are the cornerstone of small business success. At some point though, businesses are bound to encounter a customer (or two!)...
Get Emotional: Three Ways to Build Emotional Connections with Customers
Logistics, like function and price point, might be top of mind for customers looking to make a purchase, but what about the emotional motivators...