Ellen Brezniak

The ways cloud-based CRM can help small businesses in our work-from-home world

Since 2020, a work-from-home wave has washed across the country. Professionals who spent years commuting to an office and driving to in-person meetings every day, suddenly found themselves juggling their responsibilities from home. While the pandemic that sparked this remote work revolution is fading,...

5 ways doing data right can help small professional services businesses boost their bottom...

It’s tempting to think that a Big Data strategy is just for big businesses. However, the reality is data can provide significant value to any company of any size or type, including small professional services firms. With the right data, a company can understand...

When Giving Isn’t Guaranteed – How Nonprofits Can Manage Relationships with CRM

No matter their size, or the cause they serve, nonprofits today face a common set of challenges. Professionals running these organizations have to manage paid employees and a variety of volunteers, build relationships with new and existing donors, and run large and complicated fundraising...

How Real Estate CRM Can Make an Agent’s Life Easier

Real estate is a profession that seems to never go out of fashion. A recent study estimates that 87% of home buyers used a real estate agent and that same study found 94% of those buyers reported that they were satisfied with that experience....

Use Automation to Unleash Your Inner Marketer

Every small business owner knows the dread of launching a “full-scale marketing program” (whatever that is). The design and production and launch… on top of the twelve other things that need to get done right now. Wearing multiple hats requires prioritization but don’t make...

Surefire Ways to Foster Customer Loyalty

Loyal repeat customers are the lifeblood of a successful small business - research shows that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer can be as low as 5-20%- but establishing deep...

Building deeper relationships with valuable customers

When it comes to customers, every businessperson has their favorite. We’re talking about the loyal few - who come back time after time - and do more than just buy your products and services. In addition to spending their money, these customers generate...

The Art of Breaking Up with Bad Customers

Strong customer relationships are the cornerstone of small business success. At some point though, businesses are bound to encounter a customer (or two!) who cost the business more than they contribute. While no business owner ever wants to lose customers, retaining those that...

Get Emotional: Three Ways to Build Emotional Connections with Customers

Logistics, like function and price point, might be top of mind for customers looking to make a purchase, but what about the emotional motivators deeper in their psyche? Whether a customer is shopping for a home appliance or something more personal, emotions heavily influence...

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