Ellen Brezniak

Surefire Ways to Foster Customer Loyalty

Loyal repeat customers are the lifeblood of a successful small business - research shows that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer can be as low as 5-20%- but establishing deep...

Building deeper relationships with valuable customers

When it comes to customers, every businessperson has their favorite. We’re talking about the loyal few - who come back time after time - and do more than just buy your products and services. In addition to spending their money, these customers generate...

The Art of Breaking Up with Bad Customers

Strong customer relationships are the cornerstone of small business success. At some point though, businesses are bound to encounter a customer (or two!) who cost the business more than they contribute. While no business owner ever wants to lose customers, retaining those that...

Get Emotional: Three Ways to Build Emotional Connections with Customers

Logistics, like function and price point, might be top of mind for customers looking to make a purchase, but what about the emotional motivators deeper in their psyche? Whether a customer is shopping for a home appliance or something more personal, emotions heavily influence...

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