Mary Drumond
Mary Drumond
Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.
2022 Marketing Predictions
This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital...
Should the Chief Experience Officer Cease to Exist?
The Wall Street Journal recently released an article called “Some Chief Experience Officers Want To Make Their Jobs Disappear” where they interviewed Chief Experience...
Empathetic Artificial Intelligence: Next-Gen Tech for Scaling Empathy
Empathy is widely considered to be the epitome of human nature. It is, in fact, what sets us apart from machines to begin with....
What is Your CX Priority: Satisfied Customers or Profits?
What should your ultimate goal be when designing your customers’ experiences? Well, you might assume the logical response to be “to have satisfied customers”....
How to Rise Above the Oversaturation of Customer Experience
Oversaturation; the thing that happens when you put too much cocoa in your warm milk and end up with little cocoa islands swirling around...
Customer Experience: Exploring the Full Potential of CX
I’d like to make the case that most companies out there are still failing to explore the full potential of Customer Experience. While the...