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Drew Smith

Drew Smith
Drew Smith is the CEO and Founder of Attributa where he enjoys helping to solve complex B2B attribution challenges. He is a veteran of Marketo, Marketo Measure and Salesforce consulting and has more than 20 years experience in marketing leadership.

Finding the Marketing Golden Path

The concept of a "Golden Path" has captivated humankind since the earliest times. While it has many meanings attributed to it, I'm using it...

Think You’re Not Ready for Attribution? Here’s How to Tell

One of the most common things I hear from marketing teams is that they’d like to get a handle on attribution, but they just...

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