Dorian Selz

Customer Insight and its Role in the Future of Sales

The need for businesses to understand and meet their customers’ requirements is almost as old as commerce itself. Yet the modern sales cycle has become highly complex. With around 27 different touch points and vast volumes of data to try and make sense of,...

Strong B2B CX relies on the extraction of insight from customer data

The ability to deliver a first-class customer experience grows more important by the day. There is more competition than before, and customers have so much choice that if the CX doesn’t match their expectations, they can easily and painlessly take their business elsewhere. This is...

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