Diane Albano
Diane Albano
Accomplished sales and marketing leader with a history of record-breaking results through the development of high-performing teams in organizations ranging from start-up to multi-billion-dollar enterprises. Skilled in building new & profitable distribution channels for technology, SaaS, and business intelligence. Deep international experience in establishing and growing global markets, including EMEA, APAC, and LATAM. Adept at sales organizational design, strategy, and structure. Line management experience includes full P&L responsibility for business units ranging in size from $40M to $500M.
The Essential Go-To-Market Strategy: It’s About Building Your Brand
For businesses across the world, branding is enormously powerful. It shapes the way a product or service is perceived and accepted in different markets...
Building A Go-To-Market Strategy – Remote Capabilities
The changing nature of work and the growing trend towards a remote-first model means it’s important for companies to optimize the processes involved to...
Building A Go-To-Market Strategy: Geography & Culture
Any business with ambitions to target a new international market or regional territory must carefully consider the impact different geographical locations and cultures will...
Building A Go-To-Market Strategy – Small and Medium Businesses
In part one of this series focusing on the importance of building a strong go-to-market (GTM) strategy, we looked at the overall fundamentals and...
The Fundamentals of Building A Go-To-Market Strategy
Without doubt, every business needs a go-to-market (GTM) strategy. Prepared with rigour and attention to detail, it will act as your blueprint for doing...
How to Build and Maintain Business Value – Now and Into the Future
Businesses need to constantly innovate to maintain long-term viability. If not, in a rapidly evolving global and economic environment, they can quickly become overtaken...