Dana Kachan
Dana Kachan
Dana Kachan is the author, keynote speaker, marketing consultant, and startup advisor. She has been consulting tech startups and established companies in the United States, Singapore, Poland, Israel, and Ukraine. Dana has been a guest marketing speaker at the World Digital Weeks 2021 and European Digital Week 2020. She is also a co-author of the book "Business-Driven Digital Product Design."
5 Effective Post-Launch Mobile App Marketing Strategies You Should Consider in 2019
With the billions of smartphone users today, mobile apps have become a part of our day to day lives. Last year, there were 205...
Digital Transformation Trends in The Automotive Industry For 2019
Today we couldn’t imagine our lives without network connectivity. All of our daily activities are slowly getting digitalized. Digital Transformation has taken over the...
10 Point Checklist: How to Improve Your Mobile Application Security
Nowadays mobile applications come in hand to all of us as they solve different problems or help us complete daily tasks. Millennials use apps...
How to Take e-Commerce to a New Level With Augmented Reality App Development
The rapid growth and improvement of augmented reality give us a whole different view of the future. Before the release of Pokemon Go, no...
How To Gain a Competitive Advantage With Your Enterprise Mobile App Strategy? 5 Tips to Follow
How effective is your enterprise mobile app strategy exactly? Every digital marketer just loves to talk about consumer-facing apps and they probably have a...
Data-Driven Web Design: How To Convert Your Website Into A Revenue-Generating Machine?
Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully”...
7 Types of In-App Animation Improving Mobile App User Experience
Micro-interactions, transitions, and in-app animations should do one great job, which is to explain the logic of an app to a user and improve...
Decentralized Apps (DApps): Will They Transform The Mobile App Development Industry?
Distributed ledger technology, also commonly referred to as blockchain-based technology, took the world by a storm in 2017. In fact, at one point Bitcoin,...
Social Media + UX: The Perfect Pairing
The days when businesses used to consider UX as something that should concern only designers are long gone. Smooth and engaging user experience plays...
Cognitive Load and Mobile UX Design: How to Make a User Less Overwhelmed
Just because we're Humans Human brains have a limited amount of processing power. We can run out of memory like computers. When the amount of information...