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Dana Kachan

Dana Kachan
Dana Kachan is the author, keynote speaker, marketing consultant, and startup advisor. She has been consulting tech startups and established companies in the United States, Singapore, Poland, Israel, and Ukraine. Dana has been a guest marketing speaker at the World Digital Weeks 2021 and European Digital Week 2020. She is also a co-author of the book "Business-Driven Digital Product Design."

6 Effective Influencer Marketing Strategies in 2021

These simple tips will help brands make the most of influencer marketing and build value-based relationships with their consumers. Influencer marketing is talked about as...

Product Design Trends You Shouldn’t Miss in 2021

Six big and amazing product design trends you should be aware of in 2021 - all are here. We have experienced times that changed us and gave birth...

How to Create a Conversion Funnel for Your Video Ads

Paradoxically, but advertising can be a non-salesy and engaging way to interact with your target audience if you approach it correctly. If you plan...

Actions Speak Louder Than Words: Why Should You Use Animated Videos in Marketing

In this article, I’m considering why using animated videos in digital marketing and advertising is definitely worth it and how businesses can benefit from...

Is Digital Advertising Dead? No, It’s Just Reimagined

Digital advertising has significantly changed under the influence of the recent COVID-19 lockdown, the shift of consumer sentiment and personal values. In this article,...

Why Social Media Is The Fertile Soil for Post-Pandemic Marketing

Why social media is considered the place where brands can build their influence, you may wonder. It is a circulatory system bringing the blood...

Trust-Building Components in Emotional Branding

What is trust in the modern world? Something we don’t believe in anymore—most of us. The majority don’t trust people. However, we still need...

Animated Videos in Digital Marketing for B2B: Why It’s Worth Investing

In this article, I'm considering why it's worth investing in animated explainer video production if you're a B2B company. Hopefully, you'll find these practices...

Why We Don’t Trust Ads & How Animation Helps Build Customer Loyalty

Modern customers don’t trust ads. Just ask yourself whether you do. Likely, somebody inside will whisper the answer “no.” We perceive traditional advertising as...

Why 2021 Will Be the Year of Animated Video Marketing

The global marketing landscape is oversaturated with various types of advertising and promotion. Modern customers are exhausted with obvious advertising, they are more likely...

Animated Brand Storytelling: How Brands Can Use Animated Videos to Grow

Brands worldwide are struggling to grab the audience's attention, obey the customers' hearts, and earn their loyalty. The competition is challenging and becoming even...

The Power of Interaction: How Brands Can “Talk” to Customers in the New Normal

The power of the interaction between human beings is limitless. It shapes the unforgettable experiences that impact emotions, decisions, and even lives. Inspired by...

Offshore Software Development: The Full Guide For CEOs

Today's software development market is over-saturated. Most of IT and software providers are located in Western Europe and the USA. The development costs are...

Web Development in Singapore: New Trends in the New Normal

Today’s world requires businesses to adapt to new market conditions. Industries that haven’t been digitized before are experiencing a profound digital transformation now. The...

These 5 Tools Use AI to Remove The Image Background

Image background removal — it seems an easy operation that doesn’t require a particular effort. At least, you may think so until you try...

How to Gain Customer Loyalty During a Recession

With thoughts about a more sustainable future, businesses should prepare for all scenarios that may play out in the post-Coronavirus world. Companies are capable...

Top 10 Advantages of Business Intelligence Software

We have entered the era of new business intelligence (BI). Since volumes of data received from disparate sources are overgrowing, enterprises face the increasing...

How Digital Illustration and Motion Graphics Can Boost Your Sales & Marketing

The powers of digital illustration and motion design are equally impressive. Both of them work as influential customer decision-drivers and brand image-creators when it...

Principles of Influence to Use in Social Media Marketing

The sun is twisting around the sun sooner. The number of online conversations happening on social media is growing every single minute. The world...

How Animated Explainer Videos Can Boost Email Open Rates?

Even though email marketing is an old-school marketing practice, it is still very effective today. It is one of the best channels of communication...

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