Dana Kachan

Product Design Trends You Shouldn’t Miss in 2021

Six big and amazing product design trends you should be aware of in 2021 - all are here. We have experienced times that changed us and gave birth to incredible trends. Social moods and the users' evolving needs are reflected in product design. New needs mean new ways...

How to Create a Conversion Funnel for Your Video Ads

Paradoxically, but advertising can be a non-salesy and engaging way to interact with your target audience if you approach it correctly. If you plan to involve videos in your marketing strategy, you will definitely need to create a conversion funnel for your video ads....

Actions Speak Louder Than Words: Why Should You Use Animated Videos in Marketing

In this article, I’m considering why using animated videos in digital marketing and advertising is definitely worth it and how businesses can benefit from it. Are you thinking about how to spice up a marketing strategy and make your brand stand out on the web...

Is Digital Advertising Dead? No, It’s Just Reimagined

Digital advertising has significantly changed under the influence of the recent COVID-19 lockdown, the shift of consumer sentiment and personal values. In this article, I’m sharing some of my latest findings in this area. Animated videos aren’t something new in advertising. Brands have been effectively...

Why Social Media Is The Fertile Soil for Post-Pandemic Marketing

Why social media is considered the place where brands can build their influence, you may wonder. It is a circulatory system bringing the blood (information) to everyone's home, mind, and heart through funny and touching content. It's also a perfect medium for connecting with...

Trust-Building Components in Emotional Branding

What is trust in the modern world? Something we don’t believe in anymore—most of us. The majority don’t trust people. However, we still need to trust in something. Someone trusts in money, someone trusts in their work and effort, someone trusts in God... The...

Animated Videos in Digital Marketing for B2B: Why It’s Worth Investing

In this article, I'm considering why it's worth investing in animated explainer video production if you're a B2B company. Hopefully, you'll find these practices and insights useful for your business. The digital market is exhausted by too direct advertising, promotional pitches, and salesy talks....

Why We Don’t Trust Ads & How Animation Helps Build Customer Loyalty

Modern customers don’t trust ads. Just ask yourself whether you do. Likely, somebody inside will whisper the answer “no.” We perceive traditional advertising as the attempt to interfere in our personal lives with an intrusive pitch of products and services. We neither follow the...

Why 2021 Will Be the Year of Animated Video Marketing

The global marketing landscape is oversaturated with various types of advertising and promotion. Modern customers are exhausted with obvious advertising, they are more likely to buy from a brand if it offers them exciting experiences and impressions. Video marketing is the top practice that...

Animated Brand Storytelling: How Brands Can Use Animated Videos to Grow

Brands worldwide are struggling to grab the audience's attention, obey the customers' hearts, and earn their loyalty. The competition is challenging and becoming even hotter. Companies start realizing that straightforward promotion doesn't work with customers anymore. They need something fresh and innovative. They are...

The Power of Interaction: How Brands Can “Talk” to Customers in the New Normal

The power of the interaction between human beings is limitless. It shapes the unforgettable experiences that impact emotions, decisions, and even lives. Inspired by this model, companies endeavor to build similar connections with customers. They aim to turn customer-brand relationships into a more "human"...

Offshore Software Development: The Full Guide For CEOs

Today's software development market is over-saturated. Most of IT and software providers are located in Western Europe and the USA. The development costs are continually increasing, industry competition is becoming more challenging, and the talent is getting scarcer. While offshore software development has become...

Web Development in Singapore: New Trends in the New Normal

Today’s world requires businesses to adapt to new market conditions. Industries that haven’t been digitized before are experiencing a profound digital transformation now. The business website has become the obligatory requirement of staying competitive in the new, more “digital” normal. It helps connect customers...

These 5 Tools Use AI to Remove The Image Background

Image background removal — it seems an easy operation that doesn’t require a particular effort. At least, you may think so until you try to cut out hair or other sophisticated objects from a photo for the first time. Without having the right tools,...

How to Gain Customer Loyalty During a Recession

With thoughts about a more sustainable future, businesses should prepare for all scenarios that may play out in the post-Coronavirus world. Companies are capable of predicting the market conditions and overcoming a recession if they accept the real state of things. "Now" requires us...

Top 10 Advantages of Business Intelligence Software

We have entered the era of new business intelligence (BI). Since volumes of data received from disparate sources are overgrowing, enterprises face the increasing demand for new business intelligence software able to process and convert all the information into a consistent, actionable, and useful...

How Digital Illustration and Motion Graphics Can Boost Your Sales & Marketing

The powers of digital illustration and motion design are equally impressive. Both of them work as influential customer decision-drivers and brand image-creators when it comes to interaction with a company in the digital space. The modern marketing landscape is crowded with tones of annoying...

Principles of Influence to Use in Social Media Marketing

The sun is twisting around the sun sooner. The number of online conversations happening on social media is growing every single minute. The world is talking. How to join this global digital conversation and stand out there with your unique and powerful brand voice? How...

How Animated Explainer Videos Can Boost Email Open Rates?

Even though email marketing is an old-school marketing practice, it is still very effective today. It is one of the best channels of communication with your customers. Nowadays, the number of emails we receive every day is fast-increasing. That is why we become more selective...

5 Effective Post-Launch Mobile App Marketing Strategies You Should Consider in 2019

With the billions of smartphone users today, mobile apps have become a part of our day to day lives. Last year, there were 205 billion apps downloaded and in 2022 the number is expected to grow to over 250 billion. After reading these impressive...

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