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Dawn Gucciardo

Dawn Gucciardo
As a Senior CRM Consultant for Indusa, Dawn is a functional leader, helping clients plan, implement, and adopt leading customer enablement technologies. Dawn’s passion and focus includes understanding client needs, analyzing their business processes, and managing implementation efforts. She has an extensive background in Dynamics CRM across all core workloads, including all phases of the software development life cycle. Her expertise is in requirements gathering, user acceptance testing, configuration, training and project leadership.

Do I Need Both CRM and Marketing Automation?

Does your business need a customer relationship management (CRM) system and a marketing automation system? Although these two systems are well known for improving...

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