Chris Bechtel
Only 10% of customers think brands are delivering good CX – here’s how to...
Anyone working in customer experience (CX) unequivocally understands just how important it is to get it right. The levels of CX investment reflect this too - 89% of enterprise tech executives are increasing investment into digital CX in their business in 2022, with 81%...
Brands are failing consumer CX expectations – here’s how they can fix it
Since customer experience (CX) was coined back in the 90s, brands have progressively increased investment into this concept. And yet, as technology keeps shifting this landscape, many of these same brands are still struggling to deliver the CX that today’s consumers expect. According to a...