Chris Hubble

Survey Shows How Our Social Preferences Have Changed Over the Last Year

Vaccines are rolling out, and states are beginning to relax guidelines. Could summer bring on a season of socializing? As Americans begin to weigh the risks, there’s still a high level of caution. Yes, people are anxious to resume normal activities such as going...

How Strategic Market Research Can Help Your Company Determine Your Customer’s Changing Values

While it’s natural for people’s values to evolve throughout their lives, the stress and anxiety that have come with the pandemic have been a catalyst for more rapid change. We can already see values shifting across the broader U.S. population. Brands will want to...

An Emotional Appeal is Better at Driving Your Customers’ Decision-Making Process

Tapping into your customers’ emotions can be a powerful way to connect with them and drive desired consumer behaviors. Emotional campaigns speak to the heart, and can create a different outcome than rational campaigns, which tap into the logical side of your customer. Both...

How Market Research Can Help You Allocate Your 2020 Marketing Budget

Chief marketing officers (CMOs) often walk a fine line when it comes to media allocation. They are tasked with managing multiple internal stakeholders with different desired outcomes – that’s no small feat! Distribution wants marketing efforts to broaden awareness to help secure shelf space....

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