Home Authors Posts by Caroline Worboys

Caroline Worboys

Caroline Worboys
Caroline is a data expert with a celebrated 30 year career covering the successful development and sale of data businesses and large corporate experience, she is also an investor and advisor in data related businesses as well as deputy chair of the DMA and COO of Outra, a customer intelligence specialist.

Implementing Artificial Intelligence to Drive Customer Value

Artificial Intelligence (AI) and Machine Learning (ML) are becoming increasingly mainstream. The reason for this is because when applied in an organisational context effectively...

Customers versus clicks

Treacy and Wiersema purport there are but three ways to achieve competitive advantage. These are by being operationally excellent, by becoming a product leader...

New Posts