Cameron Graham

How to Leverage CRM Data without the Help of IT

Customer Relationship Management (CRM) software is incredible at collecting and organizing data. The main purpose of CRMs, after all, is to track every interaction you have with customers. All the tracking and data entry that goes into your CRM creates a treasure trove of...

How to Collect Customer Data, and Respect Users

Gathering customer data has always been a difficult balancing act for private companies. Customers embrace services such as Netflix, which serve up tailored recommendations based on user history. Collect too much information, however, and your company can appear intrusive and untrustworthy. Given the importance...

How to Evaluate and Measure Loyalty Program Success

Loyalty programs are nothing new, but that doesn't mean they're outdated. According to the research group Colloquy, there are 2.65 billion loyalty program memberships in the U.S. alone. On average, US households are involved in 21.9 loyalty programs, yet only active participate in 9.5...

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