Laurence Buchanan
ernst & Young
Director at #EY in EMEIA Customer CoE focussed on customer-centric business and disruptive technologies. Blog, speak, consult around #digital #crm #scrm
I often meet with clients who want to kill two birds with one stone; reduce customer service costs, whilst also increasing customer satisfaction....
I've been thinking recently about what comes next after Facebook and Twitter. I looked at interesting initiatives like the Future of Facebook project...
Mitch Joel, author of the must read "Six Pixels of Separation" wrote an interesting post recently that got me thinking about control. Mitch...
As Social Media Monitoring travels through the technology hype cycle it's clear that many early adopters are experiencing disappointing results. Having heard the stories of start-up...
Social Media customer care seems to be a pretty hot topic at the moment. Many clients I work with either have, or are talking...
I went to a Gartner CRM conference in London a few years ago where the theme was "Solid Foundations, Cool Innovations". The theme stuck...
I thought that I had written my last post of 2010. I thought that by this time I would be in New Zealand on...
You could take any number of easy decisions with Social Media, all of which you could get up and running fast. You could, for...
It's relatively easy these days to find point examples of social CRM in action across marketing, sales or customer service; but few organisations have...
Why is it that we often reward fighting fires rather than building firewalls?The sales person who pulls in a last-hour, unforecasted deal at the...
Michael Maoz wrote a terrific post this week: "You failed at Customer Service, so now try Social Processes". As ever, his post is short,...
I gave a presentation today at the Exact Target Connections conference in London. The purpose of the presentation was to take a light-hearted look...
Mark Zukerberg, CEO of Facebook first talked about Social Graph at the Facebook f8 conference in May 2007. Since then Facebook has quietly extended...
I was reading some provocative headlines the other day about "United Breaks Guitars". One from the Daily Mail stood out: "The sweet music of...
Most content produced around Social CRM relates to B2C scenarios and describes the shift in the balance of power from provider to consumer. Recently...
Paul Greenberg's inaugural Social CRM summit earlier this year was severely disrupted by a snow storm. It was volcanic ash and a BA cabin...
Most clients that I have discussed Social CRM with so far have fallen into one of two camps: those motivated by the opportunity presented...
For some reason ROI is often a dirty word when used in the context of a Social CRM initiative. Metrics are abundant but dollars...
I recently went to a rugby match - Northampton vs Saracens in the semi final of the Anglo Welsh cup. A friend of mine...
There seems to be common agreement within the Social CRM community that the time for debating definitions of Social CRM is over. Most people...