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Bruce Boyers

Bruce Boyers
Bruce is a freelance writer and a 20+-year marketing veteran. During his career he has worked very closely with salespeople, achieved an understanding of how they can best be assisted by marketing, and gained a keen insight into the innate and singular abilities they demonstrate day in and day out.

Meet the Sales Innovator: Wallace Stokes

In the last few years we have seen radical changes in the sales landscape. Instead of the traditional contact-qualify-pitch-sell-close pattern, today it’s all about...

Sales Innovator: Sales Linguist, Steve W. Martin

“Some B2B selling is essentially a person who is independent and operates on their own—the majority of the sales cycle finds them all by...

The Definitive Guide to Lead Generation and Management

Introduction: “The Leads! The Leads!” There is one point that resonates with any salesperson who has seen the classic 1992 film Glengarry Glen Ross: “It’s...

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