Brian Gilman
Generative AI and CX: How Enterprise can Effectively Integrate the Two
As the fastest-growing consumer application in history, many wondered if ChatGPT’s ability to quickly and accurately deliver curated information would render Google Search obsolete. While people now have a more measured outlook on the technology, it is undeniable that ChatGPT, and, more broadly, generative...
Customer Experience Management: How to deliver memorable experiences and create emotional bonds with customers...
Again and again, science supports the power of emotion in marketing with studies of functional magnetic resonance imaging (fMRI), which measure brain activity, revealing that people primarily use emotion when evaluating a brand, like personal feelings and experiences, over information. And while perhaps overused,...