Barrett Thompson
Barrett Thompson
Barrett Thompson serves as VP Customer and Industry Relations at Zilliant - the leader in pricing lifecycle management. In his role, Barrett aligns Zilliant solutions to customer needs and promotes pricing and sales best practices to customers. Over the past two decades, Barrett has developed and delivered optimization and pricing solutions to Fortune 500 companies across various industries. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through pricing science.
The End of the Black Box Era in Pricing
Pricing technology has a serious gatekeeping problem. For too long, pricing optimization has been wrapped in an impenetrable cloak of complexity, accessible only to those...
The Power of Revenue Operations and Intelligence
Companies don’t hire sales reps because they have core competencies of administrative work and manually updating prospect lists. So why, when sales is under...
B2B Customer Loyalty Isn’t What it Used to Be: Here’s How Companies Can Adjust Their Strategy
The B2B customer base has shifted dramatically in just a few short years. While brand loyalty and high switching costs used to be reliable...