Cinny Little

Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions...

Managing Global and Local Social Intelligence Requires A Tender Balance

Social media is human. It’s embedded in local cultural context of consumer needs, affinities, and behaviors. But to serve consumers, multinational companies need effective social intelligence to keep a finger on the global pulse of brands and simultaneously inspire local-relevant campaign content and interaction....

Do You Need a Customer Insights Center of Excellence?

Over the past few months, following publication of my "Customer Insights Center of Excellence" report at Forrester (subscription required), there’s been a significant uptick in questions from insights and analytics teams who want to talk to us about CoEs. That’s a positive sign that...

The Customer Insights Center of Excellence: Know Your Options!

If you’re a customer insights (CI) or analytics professional, the questions below may sound familiar to you. I hear them from leaders of business insights teams of all kinds, from quant to qual, digital analytics to database marketing, customer analytics to voice of...

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