Andrew Somosi
Andrew Somosi
Andrew Somosi is the SVP of Marketing and Business Development at Lattice Engines. Prior to Lattice Engines, Andrew was an Associate Principal at McKinsey & Company. Andrew has a BA in Economics and Political Science from Columbia University and an MBA from The Wharton School of the University of Pennsylvania.
Is SFA/CRM Every Rep’s Best Friend?
As Dave Brock had aptly pointed out earlier this year, controversial titles are bound to get lots of attention. In writing the seemingly controversial...
What Should Bankers Do to ‘Understand’ their Business Banking Customers?
Recently, I attended the RMA/American Banker Small Business Banking Conference in Scottsdale, Arizona. One of my takeaways from the conference was the imperative for...
6 Steps to Socialize Your B2B Selling
Today's blog post was originally featured on socialmediab2b.com. A social approach does not alter the fundamental ingredients for B2B selling success: building trust and cultivating...
Moneyball – How Data-driven Insight Transformed Baseball (and B2B Sales)
There are few movies that manage to be highly entertaining and remarkably insightful. Moneyball is one of those movies. Based on Michael Lewis' book, the...
LinkedIn for B2B Selling [Part 2]
In our last post, we discussed how B2B sales professionals are increasingly applying social media techniques to generate sales activity and opportunities. Since LinkedIn...
LinkedIn for B2B Selling [Part 1]
Social selling is a hot topic. In a recent post, we discussed some specific ways B2B sales professionals can apply social selling to achieve...
Sales Intelligence: How Reps Find Insight in Customer Data (Part 4)
What is Sales Intelligence? So far in this blog series, we reviewed various data sources that sales reps can access to research their customers and...