Anna Griffin
Anna Griffin
Anna Griffin is the CMO of Intercom, where she leads the Product Marketing, Corporate Marketing, Demand Generation, and Growth teams to amplify Intercom’s voice in the market, establish the company as a leader in customer communications, and accelerate demand and revenue growth. She has over 25 years of experience as a senior marketing executive in agency, brand, and global marketing leadership positions, spanning consumer goods to enterprise. She focuses primarily on business transformation, with a proven record in strategic positioning and go-to-market strategy.
Why Customer Retention is the Single Best Indicator of a Great Business
Ask any all-star investor or CEO what the lifeblood of their business is and I bet they’ll say it’s not top-line sales or margin,...