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Anjali Malhotra

Anjali Malhotra
I have over three decades of experience in leading and growing diverse B2C businesses across FMCG, Media, Personal Care, Consumer Devices, and Insurance sectors. As a CXO turned consultant and start-up mentor, I am driven by a passion for customers and business wins. I founded C-Xcel, a business growth partner for B2C businesses, with a customer lens. At C-Xcel, we craft business strategy to achieve growth goals for our clients' business, with a customer-centric approach, deploying CX Strategy, Diagnostics, VOC Programs, Digital Transformation, Data Analytics and more

Is the Customer at the “Heart of your Business”?

The key differentiator for any brand is its customer experience – the sum total of all the activities it performs. As competition intensifies, the...

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