Anand Srinivasan
Anand Srinivasan
Anand Srinivasan is a marketing consultant from Bangalore, India. You can read more about what he does at Digital Authority
3 Ways To Convince Customers About Their Purchasing Decision
The adage “there's many a slip between the cup and the lip” has never been truer than in the case of a customer conversion....
3 Old-School Business Practices You Must Continue To Keep Customers Happy
A flurry of tech start-ups launched over the past decade or two have dramatically changed the way people do business. Sales reps are not...
How To Reach Out To Customers In The Healthcare Segment
The healthcare niche has one of the biggest markets in the online industry. It is highly competitive, saturated, and very difficult to obtain your...
Do You Have Fun With Your Customers?
There are two ways to engage with your customers – being professional, formal and demonstrating that you are at your best at all times....
Three Customer Relationship Tools To Increase Conversions & Loyalty
Businesses try out all kinds of strategies to increase loyalty. There are membership benefits, loyalty points and cashback offers that are among the most...
Why You Should Stop Wasting Your Customers’ Time
In an enterprise B2B setup where the buying process can take anywhere between a few weeks to several months, businesses often focus on building...
Improving Customer Service At The Point Of Sale
An unhappy customer seldom lets the retailer know about their bad experience. According to a study conducted by the Verde Group, nearly 81% of...
How To Use Video Marketing To Engage With B2B Customers
Video as a means to reach out and engage with audiences have been around for decades now. Be it ten second commercials or those...
Do Your Customers Feel Safe on Your Website?
Back in 1995, Newsweek published an article titled, “Why the Web Won't Be Nirvana” that cited several reasons why the Internet was doomed to...
3 Marketing Tips To Appeal To In-Store Customers
With online stores, there are a lot of ways to attract and retain customers to your business. It is even possible to use 'behavioral...
3 Tips To Endear Your Business To Your Customers
Acquiring new customers in a saturated market is simple – take your competitor's product and make it a little better. This way, you add...
Enhancing Customer Engagement With A Digital Platform
According to results published on a recent Gallup survey, actively engaged customers make nearly 44% more visits every year to their preferred consumer electronics...
Reducing Customer Support Frustrations Through Technology
Despite the various technological advances, one of the areas where a lot of businesses continue to fail is in customer support. This is because...
How To Create A Fast And Efficient Customer Support System
How much importance should a business accord to customer service vis-a-vis product quality and price? According to a survey published by the consulting firm...
How to Engage Customers in an Email Marketing Campaign
How do you measure the success of an email marketing campaign? Most marketers regard open rates and click rates as the holy grail of...
4 Tips To Engage With Corporate Customers
Anybody who has worked with corporate as well as retail clients will tell you that dealing with the two categories are as different as...
Five Ways To Improve Customer Experience In Your Brick & Mortar Store
Customer experience is a term that is extensively used in the online ecommerce space to benchmark the ease with which a website visitor navigates...
How To Build Customer Relationships Through Copywriting
For more than a decade and a half, marketing gurus have been extolling the virtues of content being king. Despite this, a staggering majority...
How To Make Life Easy For Your Customer
Business coaches often talk about what is called the “Net Promoter Score”. This metric measures the willingness of a customer to promote your company's...
Here Is Why Your Website Customer-Experience Is So Important
A company's web analytics account is a treasure-trove of information about everything that is right and wrong with the website. What percentage of people...