Amy Gesenhues

Three Steps to Building Effective Client Processes

Successful businesses leverage several daily internal processes across multiple departments to keep everyone moving in a forward direction. From HR to accounting, there are established protocols in place to facilitate smooth and timely departmental functions. And yet, many businesses fail when it comes to...

Auto-Demo Heaven: Software Demos That Deliver Results

Earlier this week, Peter E. Cohan discussed the software industry's entry into the "era of auto-demo hell" defining most automated demos as, "dry, un-engaging and difficult to relate to." Yikes! What's a marketer to do with such a gloomy forecast? Fortunately, Mr. Cohan goes on…

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