Alan See
Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.
Will Less Variety Change Your Customer Experience?
Grocery store's who tried to attract customer's by influencing the customer shopping experience via coffee bars, fancy bakeries and the availability of exotic products...
How to Leverage the Difference Between Shoppers and Buyers
Some 18% of small-business owners surveyed in April said they are working a second job, according to the latest findings from the American Express...
Is Organizational Trust in Short Supply?
At the core of all customer-focused organizations are two essential characteristics: trust and commitment. Through trust and commitment customer-focused organizations demonstrate that they are...
Pay-for-Performance Marketing in a Down Economy
As the economy continues to sputter, many marketers are dealing with shrinking advertising budgets by leveraging performance-based advertising initiatives to help generate qualified sales...
Code of Business Conduct
A Fortune 500 corporate newsletter I was recently reading mentioned that their Code of Business Conduct was 70-pages long. The code outlined their requirements...
Is it Time to Bend Your Customer Loyalty Program?
Did you read Kevin Helliker's article "Loyal Fans Are Batting Cleanup" in the April 30th WSJ? Actually, it was the second to the last...
Generation Gaps, Marketing Media, and the Plumber
The marketing agency I work for is often approached by local Universities to work with senior business students on their capstone marketing courses. This...
Customer Experience “Scope Creep” Creates Unprofitable Accounts
Most marketers have heard or even quoted John Wanamaker's assertion, "Half the money I spend on advertising is wasted; the trouble is I don't...
Life Event Marketing that is Relevant, Timely and Permission Based
"Will it play in Peoria?" It's a timeless question with special meaning. During the heyday of American vaudeville, the answer to that question determined...
SuperMedia’s SuperGuarantee Program Reduces the Customers’ Risk
Sharing the customers risk is a bold way to project faith in the quality of your product, confidence in its ability to delight, and...
Is Print Advertising Dead?
My article "Customer Intelligence Is Meaningless If You Don't Tie It to Strategic Action" has received thousands of views. In fact, I've also had...
How to Win More Business: “Shoot Before You Turn It Over”
I grew up in Grinnell, Iowa, a small town in the rural Midwest. It's not exactly the place you would expect to find the...
Have You Started Eating Peanut Butter Again?
Have you started eating peanut butter again? Many consumers are still worried about the widespread salmonella outbreak and continue to shy away. According to...
Are You Paying the Price of Leadership?
In 1915, Cadillac, which had previously stressed its dependability, suffered quality problems with its V8 Touring model. Rival Packard was quick to jump on...
Is “Buy American” in Your Strategic Marketing Plan?
Developing a good marketing strategy and turning that strategy into a marketing plan requires more than knowing your customer and assembling the four Ps...
How Relevant is “Price” in Your Marketing Mix?
A recent article in the Wall Street Journal written by Daniel Akst ("I Once Was Chic, but Now I'm Cheap") caught my attention. In...
How to Keep Your B2B Social Media Strategy on Track
In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United...
Is Bartering in Your 2009 Business Strategy?
In my post "Will Sharing The Customers' Risk Become The New Customer Experience Best Practice?" I replied on February 10th that … "As it...
Leading Your Organization through Uncharted Waters
CREW WANTED FOR HAZARDOUS JOURNEY Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor and recognition in case of...
Will Sharing The Customers’ Risk Become The New Customer Experience Best Practice?
Marketer's and CRM consultants have been referring to the "customer experience" for several years now. It's one of those terms that can mean different...