Alan See
Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.
Decoding the Consumer
In the 1950's, on the children's live-action adventure Captain Midnight, the Secret Squadron was chartered to combat evil. Squadron members used special decoder rings...
I’d rather go to the dentist than get into social media
As soon as I bit that piece of candy I knew it was trouble. Yes, I chipped a tooth and that meant a...
Have you been lying to your customers to improve the customer experience?
You look marvelous! Have you lost some weight? Well, not really, but thanks for looking at me through your waist reduction glasses!...
“You’re not from around here, are you?”
Generally speaking, spotting tourists or newcomers doesn't require a particularly keen eye. They just have that out-of-place look. Speech patterns, vocabulary and accents can...
The Perception is the Reality
Beloit College recently released their Mindset List for the class of 2014. This year's list contains 75 items that provide a look at the...
Marketing in a Skittish Economy
A recent article in the Wall Street Journal (Recovery Losses Momentum) stated that consumers have seen little growth in their wallets and remain skittish...
Is it Time to Hire a Social Media Marketing Consultant?
There is a story that is told of Henry Ford about a breakdown in his assembly line that no one on his staff could...
A timeless change statement: “I’ve never seen it like this!”`
"I've been in this business for 30 years and I've never seen it like this." I can recall hearing that statement three times...
Are your key executives still scoffing at social media?
Most people will agree that practical experience is a good thing. In fact, if you've been around the block a time or two,...
Twitter Lists Can Help You Monitor Your Reputation
In November 2009 Twitter launched an interesting feature called Twitter Lists. In short, Twitter Lists allow you to organize the profiles you're following...
Strategic Marketing
I'm fortunate to be able to reflect on the role of marketing as both a CMO and educator. In my role as educator my...
Building Social-Ready Organizations
Are you friending, linking, tweeting and blogging? Social media is driving a wave of human interaction around the world. My @AlanSee twitter page currently...
Organizational Leadership and Change in 2010
I recently attended a faculty meeting to kick-off the New Year. One of the presentations disclosed enrollment trends that did not surprise, but none...
Social Networking Platforms are Valuable Listening Posts
I was in Junior High School during the early 1970s recession and I can still remember my parent's struggle to keep our small family...
Will Social Media become the Primary Line of Communication?
It's not just a cliché; when people get lost, they really do tend to walk in circles. According to research by psychologist Jan Souman;...
Make Sure Your Twitter Profile Stands Out for the Right Reason
My post "Using Marketing Booth Babes" sparked some lively discussion. The original post asked marketer's for their opinion on the practice of using booth...
Performance-Based Marketing
The September 2009 issue of Inc. magazine showcases the 500 fastest-growing private companies. Forty-eight advertising and marketing companies are listed and a recurring theme...
Are You Building a Social-Ready Marketing Organization?
Are you friending, linking, tweeting and blogging? Social media is driving a wave of human interaction around the world. In fact, I find...
How Companies Build Strong Competitive Advantages During a Recession
"Only the Employed Need Apply." According to a recent article in the Wall Street Journal many employers are bypassing the jobless to target those...
Will Consumers Ever Pay Full Retail Price Again?
June sales are leaving many retailers anxious about the approaching back-to-school shopping season. Consumers continue to buy less and they are more discriminating than...