Alan See
Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.
Six keys to building a culture of learning
Only small amounts of the learning people do in their jobs takes place in a classroom. In fact, the 70/20/10 Learning and...
Are you developing future leaders?
Former Boston Red Sox legend Ted Williams' keen ability to watch a baseball and react with a precise and powerful swing led him to...
Are you mentoring the next in line?
In a fast changing business environment do "I remember when" or "when I was your age" stories have value? My twenty something year...
If the customer is not “engaged” has marketing failed?
Research shows that we tend to remember: • 10% of what we read • 20% of what we hear • 30% of what we see…
Three Keys to Talent Development
Peter Gibbons (employee): The thing is, Bob, it's not that I'm lazy; it's that I just don't care. Bob Porter (consultant): Don't...don't care? Peter...
Marketing Mindsets
Beloit College recently released their Mindset List for the class of 2015. This year's list contains 75 items that provide a look at...
How’s your Twitter curb appeal?
Think about what first attracted you to your home. Your initial impression as you pulled up and viewed the unique landscape and exterior...
Personal Clout vs. Company Clout
Somewhere in America, a business leader is standing in front of an audience prepared to use the phrase "Our most important asset is our...
Automated Direct Messages on Twitter
Imagine two people entering a crowded room. The first person bursts in and announces: "Here I am!" The second person walks in, looks you…
Building an Innovative Organization
Bell Telephone developed the first automatic switchboard in 1910 after projections indicated that by 1925 every adult woman in America would be needed to...
Does anyone still really use the book?
I recently read "The Phone Book / The Curious History of the Book That Everyone Uses But No One Reads" by Ammon Shea. It was...
Give it to me in plain English
"Give it to me in plain English." My children are grown now; but when they were teenagers I can still remember a few conversations...
Your Fanatical Support Is Making Me Uncomfortable
Maybe it's just me and my Midwestern roots. But when you come at me full forces with "fanatical support" speak I feel a...
The Chief Marketing Officer Social Media Alert System
It's springtime and that means my weather alert radio will soon be broadcasting storm warnings: "The National Doppler Radar System has indicated that local conditions...
Engaging Consumers with Local Search to Promote and Persuade
Historically, consumers have relied on local media channels such as, print Yellow Pages, newspapers, TV and radio stations to find products and services close...
8 Steps for Building Customer Bonds
It's Army vs. Navy this weekend. It's an annual football game between the United States Military Academy and the United States Naval Academy....
Will social media encourage the CMO to adopt a COO mindset?
The role of the Chief Operating Officer differs from industry to industry and from organization to organization. In most cases the COO is...
Is marketing turbo-boiling your sales prospects?
I have a new electric stove with turbo-boil. The manufacturer calls this feature "America's fastest speed-to-boil" element. In fact, it heats liquids in a...
Using Metastrategy to Amplify Your Media Performance
The prefix meta- is used to mean about its own category. For example, under the umbrella of business intelligence you often hear the...
What’s your marketing strategy when your product becomes the target?
Military Recruitment Challenges November 11th is Veterans Day in the United States. It's a day set aside to thank and honor living veterans who served...