Adetoye Aguessy

Five key factors for building high-functioning customer experience teams

We often speak of the roles of customer experience leaders and executives in pushing a customer experience mandate forward. Often these leaders include Chief Experience Officers, Chief Marketing Officers, Chief Customer Officer and the likes. The efforts of these leaders will be...

Why you should apply the “Solve, Don’t Sell” principle to Customer Experience

Ever been offered a service totally unmatched to your needs, like being sold a skytop pool experience when you are both afraid of heights and a bad swimmer, or being offered a cosmetic product for a skin type totally different from yours? ...

Lessons from the pandemic on adding personal touch to customer experience

You must have seen it before the pandemic: unique employee email signatures, first-name email subjects, birthday notifications and well-wishes from service providers, or intro emails from CEOs/Founders. These are some ways brands have taken overtime to add a human, personalized appeal to...

How To Stay Nimble To Future-proof Your Customer Experience Strategy

30 January 2021 officially makes it a year since the World Health Organization (WHO) declared the outbreak of COVID-19 to be a Public Health Emergency of International Concern. In the year that has passed since the declaration, the world has undergone a...

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