An Expert’s View on Social Selling


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We all know buyer behavior has changed. But, have you changed with it? Click here to watch our interview with Jill Rowley, a social selling evangelist and marketing expert. Jill will explain how social selling can increase new logo acquisition and cross-sell & upsell revenue inside of existing accounts. She has over 20 years of experience at companies like Oracle, Eloqua, and She is also the founder of #SocialSelling.

During the episode, Jill will go into detail on how buyers have changed in the last five years. And how your approach needs to change as well. We’ll talk about what best-in-class sales teams are doing differently to succeed.

We’ll also discuss prospecting. What do buyers want from you early in the decision process? And what types of social selling programs work best to provide quality leads? Jill will explain how social selling is more efficient at securing meetings with the buying decision team.  

You need to keep pace with the ever changing profession of selling. This means more than just a set of persona and buying process maps. If you don’t have social selling skills, you’re not keeping pace. And you’ll miss your number. Watch here as Jill, an expert on this topic, explains how to keep up.

Republished with author's permission from original post.

John Staples
John is an industry thought leader with more than 25 years of business experience, including B-to-B field sales, sales management, and sales operations. John has delivered results for companies such as: ConocoPhillips, Ryder, Tekelec, Telcordia Technologies, United Site Services, Sparta Systems and others.


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