A Non-Luxury Experience and The Importance of the Virtual Showroom


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For those who watched last week’s blog, we saw how Audi City is delivering a great CX in London.   But what about where the mass market lives?  Can you deliver a great and differentiated experience for non-luxury customers and do so in a digital environment?  Here’s an example from Rockar Hyundai located in the Bluewater Shopping Centre in Kent, UK.  They’re doing some interesting things that you may want to look at.

Until next time.


Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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