Today when digital technology is at its peak disrupting almost every industry, how can the photo album printing business stay unaffected?
A traditional photo album still holds importance and people still like to look at something ‘tangible’ of their memories – like photographs in photo albums.
If you also run a photo album printing business, it is time you modernized it to re-engage customers. And here are the ways to do it.
Make Pre-Selling Count
Pre-Selling is crucial – especially in seasonal businesses. As the photography business is also seasonal, paying attention to pre-selling before a wedding season or festival season is indispensable.
Here are a few pre-selling strategies that can help garner a bunch of customers interested in exploring your services beforehand.
Strong Online Presence
Whichever business you take, the advantages of an online presence provides are incomparable. Relying on an offline store is no more as beneficial as it was earlier with anything and everything online.
So, go with the flow and take your business online to showcase all your products and offerings to maximize your outreach. Make sure that your website is appealing, truly represents your style of work, and range of products to engage a vast customer base in a short duration of time.
Let Customers ‘Design’
Customization is the key to high customer engagement and satisfaction today. As an online photo album business owner, allow your customers to showcase their creativity and design products themselves. Yes – it is possible via an online photo album design software program integrated into your store.
This photo album design software won’t only help customers personalize photo albums easily but also help engage them better. This way, you can stay on top of customer satisfaction and conversions.
Promote Your USP
Show more, sell more! Integrating a photo album design tool doesn’t mean an end to your efforts. Spreading awareness about the personalization services you offer is also your job. This is because as long as customers don’t know about your offerings, your personalized services won’t benefit much.
Use social media, PPC, and other digital marketing strategies to make customers aware of your services and attract them. Also, ensure that your offerings are high-quality and engaging to give your first-time customers a reason to keep returning to avail of your products and services.
Help them Visualize the Future
Awareness is an important stage in a sales funnel. Unless you don’t give a strong reason to justify purchasing photo albums in this advanced digital age, customers may not buy from you.
Therefore, make them realize how no social media profile or online gallery can replace a traditional album. Make them feel the delight that ‘material’ touch of the tangible photo album they would get by turning ‘leaflets’ and refreshing memories 20-30 years down the road instead of scrolling their Snapchat or FB profiles.
Offer Packages
Include the albums into your packages to attract budget-conscious customers. It will help encourage customers with budget restrictions and use your services more. Further, offering some special accounts, free gift cards/coupons, bulk discounts, or credit points can also appeal to customers and you can expand your customer base.
In a Nutshell
Modernizing your photo album business using the above-mentioned strategies can not only help you sustain in the photo album printing business level and take it to the next level.
