Imagine a typical Black Friday market.
You have stores with huge banners exhibiting their offers, busy shoppers walking enthusiastically from one shop to another to make more purchases, long queues of customers waiting for their turns to enter the stores.
These sights are pretty common in a Black Friday market. Businesses get busier than ever.
The marketplace becomes livelier with much hustle and bustle.
Black Friday marks the start of the holiday season, after all.
But this time, things will be a lot different than usual. Although the lockdowns and restrictions have eased a lot, people aren’t yet ready to step into a crowded marketplace for fear of getting infected again.
But this doesn’t mean buyers will let go of the chance to shop at heavy discounts and avail the amazing Black Friday offers.
Online shopping has made things a lot easier for times like these. Instead of focusing only on physical stores, buyers will now shift their focus to eCommerce.
So if you have been thinking of taking a break during the busy Black Friday sale season, you should reconsider your decision and get ready to make some profit.
To make things easier for you, here are a few email marketing tips that can help you attract more leads and make more sales.
1. Make Your Offers Look Enticing
Shoppers love it when you give them a little extra something for what they are purchasing. So use it in your email marketing strategy to boost your sales on Black Friday. Let your subscribers know about your deal beforehand. This will help you attract more customers on the day of the sale.
You don’t necessarily have to offer one product free on another to attract customers. Instead, you can simply highlight offers like free shipping, easy-return, money-back guarantee, etc., to make your offer look more promising.
2. Create Urgency
Did you know that 69% of millennials experience FOMO on a daily basis? And 60% of people end up making a purchase within 24 hours because of FOMO. So why not use this tactic to your advantage to boost your profit.
One way of doing that is to notify your email subscribers about your upcoming sale. Use phrases like ‘Sale starting in 3 hours, ‘Sale running out,’ ‘Limited items only,’ etc., to create a sense of urgency amongst your users.
As a result, your users will rush into your store to make the purchase for fear of missing out. You must have seen marketers use countdown timers to highlight that their sale is running out. This is nothing but a way to create a sense of urgency to boost their sales.
3. Highlight Your Products
Most marketers focus on highlighting the big discounts on their Black Friday emails. But sometimes, it’s okay not to do that and shift your focus to letting people explore your products.
You can do that by sending an email to highlight your products with quality images and short descriptions. But don’t forget to add relevant CTA’s to allow your users to buy them if they want.
You can also offer free shipping options to attract your user’s interest. The key in making such emails work is to ensure that your products appear catchy enough when your users open the email. You can do that by choosing the right template that highlights your products properly.
4. Keep it Simple
Your Black Friday emails can stand out even when you keep it simple. Instead of using too many colors to make it stand out, you can also choose to keep it minimalist. The idea of sending out an email is to put your message across to the user.
So as long as your email serves that purpose, you have nothing to worry about. You can simply use a plain background with bold fonts and a catchy CTA. This will help you highlight the most important information by making your text stand out. So your users won’t be distracted when they are reading your email.
5. Know When to Send it
One of the most important points to consider when sending out your Black Friday emails is the timing in which you send them. There’s no point sending them out too early because it increases the possibility of your email getting dumped under other emails.
If you send it too late, it might be left unopened. So to get the best response for your Black Friday emails, you have to start sending them out a week after Halloween. But don’t bombard them with teasers. Instead, use your emails to generate excitement.
To increase your open rate, you have to consider a time in which people are actually willing to read your emails. The best time is between 4 pm to 10 pm because it’s when people are preparing to head home from work, are traveling home, or simply relaxing after a long day at work. So they don’t mind browsing through their inbox and opening a few emails.
These are some of the important tips to follow for your Black Friday email campaigns. So use them to your advantage to get the best results.
