The best way to promote an event is through social media. With more than 3.2 billion active users, social media has now evolved from a socializing platform to a robust medium for marketing your business.
So why not leverage it to gain exposure for your event and reach out to your target audience? This, in turn, can help you reach your conversion goals to maximize your profit and achieve success.
But that’s not the only reason why it has evolved as a go-to option for marketers. There are several other reasons for it too. For example, it is cost-effective, it’s easy to use, and way more effective than any other form of marketing.
But how do you promote your event on social media? Here are 5 amazing ways to do that and make your event a grand success.
1. Go Live
One of the most effective ways to promote your event is to go live on social media. Platforms like Facebook and Instagram offer you the ability to go live and have a one-on-one chat with your audience.
Use this feature to let your followers know about the event you’re hosting. The best thing about going live is that it lets you engage directly with your audience. This gives you the chance to know your follower’s expectations and requirements, and you can use those insights to make your event a massive hit.
Going live can also help you create brand awareness. This will help you if your business is a new one. When people know about your brand, they start recognizing you too. This increases credibility and builds trust amongst your users.
To make your live sessions more interesting, you can give them a sneak peek of what’s coming up. So if you’re launching a product, you can probably show them the making of it. Or suppose your event is about an inauguration, you can give them a sneak peek of a few corners of the place or do something similar to keep the excitement going.
This will raise curiosity, and people will enthusiastically wait to attend the event.
2. Start a New Hashtag
Another brilliant idea for promoting your event is to start a new hashtag. This is a very popular and successful way of expanding your reach and getting more people to know about it.
Just create a unified hashtag for all your social media handles and use it on anything related to the event. This can be on a poster, an email campaign, every piece of collateral, even your email signatures.
But make sure that you use it way before the event date. When you use an event-specific hashtag, it becomes easier for your audience to find everything related to the even under one hashtag. This even includes the comments that you have received from your followers or audience. It’s also a brilliant way to engage people who are interested in attending it.
When more people talk about the event, the chances of it appearing on more people’s feed increases too. This will boost your visibility, which again will create awareness about the event.
3. Host Giveaways
Hosting giveaways can be a wonderful way to promote your event. People love freebies. So when they see you hosting a giveaway, they quickly respond to it with the hope of winning the prize.
To make your giveaway successful, you can ask your participants to share one post from your account with the hashtag that you have created for the event. Treat this as a criterion to enter the contest.
When people share your post, it will automatically be visible to their friends. This is a very smart way to expand your reach and let more people know about the event. More awareness means more guests, and more guests mean more leads. Once you have the leads, it’s easy to turn them into sales.
4. Post Teasers
The success of your social media marketing efforts depends a lot on how active you are on your social profiles. Simply going live once or twice or posting about your event once won’t help you achieve the desired results. You have to be thoroughly active to make your presence felt. Only then will your campaigns gain effective results too.
Posting teasers about your event is one way of engaging your audience. You can post small videos about your upcoming event or project and share them with your friends. Use your hashtag to reach out to a wider audience.
Such teasers will help them know what exactly to expect from your event. So make sure that your teaser is an engaging one. It’s also important that your video is of high quality. This will improve user-experience and encourage more participation.
5. Leverage Social Proof
Did you know that it’s a human tendency to follow others’ actions and imitate them? They do this because they consider it as a reflection of the correct behavior.
A good example of that is your pre-purchase activities. Before making a purchase, you check online for the best products and read the reviews to finalize the one you want to buy.
Reviews and ratings are nothing but other people’s testimonials about the product. Since these people have already used the product you want to buy, you take their feedback into account before actually buying the product. That’s because you think that they already know how the product is and will share their experience with you to help you make an informed buying decision.
These reviews and ratings are called social proof. People trust social proof more than any advertisements or promotional content. That’s because they come from real people. You, too, can use social proof to promote your event.
For example, you can share what others are talking about you, let people know the number of tickets you sold, show off your fan base, or anything that can influence people’s decision to attend the event.
So these are some of the most powerful ways to promote your event on social media. As mentioned before, social media marketing is all about how active you are on the platform. So make sure you engage with your audience regularly, post engaging content consistently, reply to comments, and do everything that will help you build a strong social presence.
