30% of millennials engage with brands at least once a month on social media, while 60% of Baby boomers look out for promotions on social media with 7 out of 10 people buying products or services from brands that they follow online. Therefore, by maximizing your social media use, you can greatly increase chances of meeting your branding and marketing goals. Here is how you can optimize your social media marketing in 2018.
1. Use a Social Media Planning Tool
Using social media can be quite overwhelming, if you do not have the right tools to help you. This is whether you want to create content, post photos and videos and generally engage your audience.
By using a tool, you will be able to stay organized. This will ensure that you are producing fresh content on a regular basis, so as to keep your audience engaged. In addition, using tools will make your life so much easier and you will be much more efficient and productive.
You will be able to manage your accounts from multiple platforms, schedule posts, run contests and keep track of your analytics.
One such tool that you can use is Planable. When using Planable Social Media Tool, you will be able to create content and preview it as it would appear on the platform where you want to post it, schedule posts, get audience feedback on the posts that you have created rather than having to switch to communicating through email. You will also be able to manage multiple social media accounts on one platform.
2. Use Hash Tags
Since it was first used in 2007, the use of hash tags has widely spread across different social media platforms. It has become quite popular since it makes it easier to create conversations around a particular topic or your brand and it makes it easier to search for things based on the user’s interest.
Using hash tags also makes it possible for you to insert humour into your posts and to start conversations about topics that you care about. Ideally, it is best that you use 1-3 hash tags per post. Using too many hash tags might make your post look like spam.
You need to use the right hash tags to increase chances of your posts being found much more easily or even going viral. Some of the best ways to know which hash tags are the best to use is to find out what hash tags are generally used in your industry, research what words industry influencers mainly use online and find out which hash tags are trending. You can also brainstorm which words you know will be of interest to your readers.
3. Use a VPN to ensure proper localization
Localizing your social media content can make a great difference when it comes to customer relations and encouraging better audience interaction. Localizing your content will help you to be more customer focussed, as you can use more appropriate strategies to reach your audience.
One of the ways that you can localize your marketing is by using a VPN to pretend to be in a different country that then one you are actually in. Once you spoof location with VPN servers, your real IP address will be replaced by the VPN IP address and it will be as if you are in that country. This will enable you to see traffic better in that locale and understand what kind of traffic your page attracts and which products or services get the most traffic.