3 Steps To Leverage Mobile So You Can Connect Better With Your Customers


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Mobile marketing is the best way you can reach half of the population today. It’s also an easy way to retain a customer. And that’s what you should be focusing on because 70% of companies say it’s easier to retain an existing customer than it is to get a new one.

Using mobile will get you more B2B sales for the rest of the year. But you need to leverage mobile in a way that will preserve your online reputation. This guide is going to teach you how to leverage mobile at a time when customers are spending more time online than ever before.

Be in the Right Place at the Right Time

One of the big myths about the mobile industry is that there’s a magic formula never seen before. This couldn’t be further from the truth. You just have to be in the right place at the right time to connect with your target market and build up your brand.

So how do you be in the right place at the right time?

You have a lot of data already at your disposal, including GPS information. One of the easiest ways to connect with a customer via mobile is to send your target market an offer whenever they come within a certain distance of your store. You can get even more creative than this.

Let’s say you’re trying to encourage someone to cash in a structured settlement. You could engage your customers via mobile through making a dedicated app or an online game. You can include lots of special offers for people who’re good at the game.

It may take a lot of effort, but this can supercharge your mobile strategy like never before.

Give Them Some Fresh, Exclusive Content

The biggest challenge you have with mobile marketing is keeping people interested. Don’t just try to replicate the desktop experience with a mobile device. Give people a reason to actually pick up your mobile app. What they don’t tell you about mobile is the majority of apps are used just a few times before they’re thrown aside. This is perfectly normal and companies struggle to turn it around.

The way to do that is through providing content exclusive to your mobile app and website. If you have an engaged community of customers this is going to encourage them to pick up that app and keep using it.

And don’t just provide them with some content. Provide them with some exclusive deals. Make it worth their while.

Improve Customer Engagement

After a product release, you may have a time where nothing is going on and you don’t have much going on. This is perfectly normal, but this is also where you tend to leak customers. You don’t want that lull in activity to encourage people to go elsewhere.

This is where your mobile strategy can come in handy. The final step to keeping people tied to your brand is to focus on customer engagement. Mobile apps come with an endless number of easy ways to do this. Post user pictures on your app and provide ways in which your customers can get involved with your latest project.

Investing in customer engagement should be a priority.

It’s Still a Trial and Error Process

Do bear in mind that each step here will come with a long trial and error process. There may be just three steps to get what you want but they each take a long time to perfect. Before you embark on this process to leverage mobile to keep customers connected, go out of your way to have a testing process in place.

Without this testing process, you’re essentially fumbling around in the dark in the vague hope that you’ll find something that works. Furthermore, what works now won’t necessarily work in six months.


These three steps are going to help guide you towards adopting the big corporate practice of mobile perfection. With more and more people trying to stay connected at all times, it’s essential that you get into the mobile arena now. It’s only going to become more important as time goes on.

Make sure you keep up with the latest strategies and be willing to keep trying things, even when you’re already getting good results. Constant innovation is what will keep you at the top of the tree.

How are you going to use mobile to benefit your business?


AJ Agrawal
I am a regular writer for Forbes, Inc., Huffington Post, Entrepreneur Media (among others), as well as CEO and Chairman of Alumnify Inc. Proud alum from 500 Startups and The University of San Diego. Follow me on Twitter @ajalumnify


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