2013 in Review


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I stole this blog post

I was up against the Wall of Time, trying to stick to my one New Year’s Resolution: keep to a strict editorial schedule.

But planning that in advance of a couple of weeks off is way different than facing the reality after that couple of weeks have slipped by without having found the time to get ahead of the curve.

And so, when I saw Gary Angel‘s blog post called Best of 2013, wherein he provides a look back at the last year of his posts, I once again recognized his genius and knew that I couldn’t copy him without credit… or without strongly recommend that you read what he wrote. It’s good stuff.

As for me, my posts here are about the eMetrics Summit and you can easily scroll down and get the drift of each one.

What you might not have known is that I also write for Data Driven Business which is more in-depth and about the industry in general. Last year, I wrote a series of interviews with the likes of:

I then wrote a review of a great presentation from Xavier Colomés, Senior Web Analyst at Intuit at the eMetrics Summit in London in October about Making Your First 90 Days as an Analyst Count.

In a much less serious vein, I pumped out Sh*t Digital Analysts Say. You’ve been warned.

But to get a real feel for my perspective on all of this, you need only wander over to ClickZ, where I write about Verifying Business Value.

Here’s what you can find over there for 2013 in reverse chronological order:

conversion optimization

Conversion Optimization Prioritization

Dec 19, 2013 – There’s no end to the data you can collect. There’s no end to the tests you can run. There’s no end to the analysis you can toy with.

Retiring Reports & Deleting Dashboards

Retiring Reports & Deleting Dashboards

Dec 5, 2013 – Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious…


A New Marketing Metric: Personally Provided Information

Nov 22, 2013 – The growing sophistication of the work is outstripping management’s ability to determine whether the marketing department is doing a good job or not…


It’s Too Late for Data Governance

Nov 7, 2013 – The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don’t wait until it…


Persuading Senior Executives With Data

Oct 24, 2013 – When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers…


Is It Wrong to Love Analytics This Much?

Oct 17, 2013 – Digital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne.


What Machines Haven’t Learned Yet

Sep 30, 2013 – Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.


Frequency Capping for the Love of God

Sep 12, 2013 – For now, I just want one thing: the ability to turn off ads for a specific product.


Getting People to Buy Less

Aug 29, 2013 – What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale…


What to Measure? Start at the Top

Aug 1, 2013 – Just because you can measure every online thing these days, should you?


Digging for Data Diamonds

Jul 4, 2013 – Be careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise…


How Do You Measure Transmedia?

Jun 20, 2013 – Whoever has the definition wins a prize.


Mitch Joel Says Reboot, a Book Review

May 23, 2013 – Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system – just reboot.


$3.25 Million to Assess Audience Engagement

May 9, 2013 – How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better…


Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

May 1, 2013 – How Restoration Hardware is killing trees…and its customer service at the same time.


Profitable Newspaper: Hold the Presses!

Apr 25, 2013 – How did the San Diego Union-Tribune become a double-digit profitable newspaper?


All Models Are Wrong

Apr 11, 2013 – We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create…


Analytics Is Like Driving

Mar 28, 2013 – When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost.


That’s Oddly Homologous

Mar 14, 2013 – When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern…


Building Models on Quicksand

Feb 28, 2013 – How often do you start with a clean slate and rebuild your model because the variables themselves have changed?


The Creative Mastermind and the Analytical Subordinate

Jan 31, 2013 – How the one who has turned to data and algorithms and the one who has become CMO see things differently.


When Privacy and Business Collide

Jan 17, 2013 – The time has come where we have to define intellectual private property.


Digital Metrics 2013 Quick Start Guide

Jan 3, 2013 – Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts.

There – that just bought be a day or two to come up with something original.

Thank you Gary Angel!!

Republished with author's permission from original post.


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