Here is a lovely little video. You should watch it. All 4 minutes and 18 seconds.
He gets to the point doesn’t he?
Collect and act on NPS-powered customer feedback in real time to deliver amazing customer experiences at every brand touchpoint. By closing the customer feedback loop with NPS, you will grow revenue, retain more customers, and evolve your business in the process. Try it free.
And what is his point?
I doesn’t matter how clever you are:
If your customer doesn’t understand you, then you are wasting your time.
A little usability testing goes an awfully long way.