What do Your Customers Think?


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Here is a lovely little video. You should watch it. All 4 minutes and 18 seconds.

He gets to the point doesn’t he?

And what is his point?

I doesn’t matter how clever you are:

If your customer doesn’t understand you, then you are wasting your time.

A little usability testing goes an awfully long way.

Republished with author's permission from original post.

James Lawther
James Lawther is a middle-aged middle manager. To reach this highly elevated position he has worked for many organisations, from supermarkets to tax collectors and has had multiple roles from running a night shift to doing operational research. He gets upset by operations that don't work and mildly apoplectic about poor customer service.


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